Chapters

No excess here

We want your beauty products to be 100% bliss and 100% traceable.

At Energie Fruit, we have clean cheeks and committed minds.

And we’re fed up with opaque, overly processed beauty products. You’re bound to be disappointed if you scan those that wantonly promise utmost cleanliness.

As clean beauty has yet to be created, we decided to do it ourselves.

We are committed to providing French cleansing products that feel and smell good, with up to 100% ingredients of natural origin. An organic range certified by Ecocert, and all vegan formulas.

Responsible and, more importantly, 100% traceable innovations.

pie-chart.png Download our formulation and certification reports
90%

90% of our products score over 90/100 on the major rating application

20%

20% of our range scores 100/100

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90%

90% of our products score over 90/100 on the major rating application

20%

20% of our range scores 100/100

We take care of everything you do in your bathroom, from head to toe.

It’s a three-way in your shower: we take care of your body, hair and mood with delicious fragrances and divine textures.

Clean, vegan products made in France with up to 100% natural ingredients.

93%

93% of women want to continue using our brand after testing it

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Positive impact

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Some of our products are 100% organic and soon others will be too!
We preserve wooded areas at our sites, and implement water treatment and energy management measures
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100% of our products are manufactured in France
Our products are up to 100% natural and made with love
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We’re certified by PETA and do our part to protect the environment
Raw materials, manufacturing date, warehouse: our traceability tool tells you everything!
bio.svg
Some of our products are 100% organic and soon others will be too!
We preserve wooded areas at our sites, and implement water treatment and energy management measures
cocorico.svg
100% of our products are manufactured in France
Our products are up to 100% natural and made with love
vegan.svg
We’re certified by PETA and do our part to protect the environment
Raw materials, manufacturing date, warehouse: our traceability tool tells you everything!

Énergie Fruit
through the years

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2013
Winds of change are blowing in Callanques! Two friends arrive in Cassis with their Parisian suitcases
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2017
The brand builds on its foundations, opting for clean & positive hygiene. Our fave Monoi shampoo is also launched
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2021
The brand heads in a new direction, but keeps its feet in the water with redesigned graphics to explore new horizons
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2013
The first Energie Fruit products are formulated, manufactured and sold in supermarkets
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2020
Our new 100% biodegradable deodorant completes the body care range
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2022
We launch B-Heart, the 1st traceability tool in cosmetics

A team
with Positive Energy

Maxime
Maxime
  • Loves shower gel and shampoo (even though he's losing his hair)
  • Has two sausage dogs and a rabbit (and three kids)
  • Spends his time wondering what to drink and who wants to join him
  • Drummer and heavy metal fan
  • My job : I lead this crazy Bloomup company and channel my tema's energy!
Maxime
CEO
Sophie
Sophie
  • Dared to live Paris on a whim in 2010, move to Cassis and create Bloomup
  • Dislikes cooking, but happily savours her sweetheart's tasty dishes
  • Loves travelling (tucking into a sleeping bag at the base of Ayers Rock) and dance floors
  • In a good moond 24/7
  • My job : I've been pampering our beloved clients for 11 years and counting.
Sophie
Sales Director
RĂ©mi
RĂ©mi
  • Always game for a glass of wine and a bit of cheese
  • Loves the Dunkirk Carnival
  • Fan of ice hockey and Olympique Lyonnais
  • My job : I love Excel unconditionnally. I keep a close eye on the cash as it comes in and an even closer eye as it goes out
RĂ©mi
Administration and Finance Manager
François
François
  • Haute Loire judo champion in the -26 kg category
  • Happy father of twins: a boy and a girl (the best of both worlds)
  • Dreams of one day becoming an Australien surfer
  • My job : I sell our amazing Energie Fruit products everywhere around the world
François
Export Manager
Antoine
Antoine
  • Trained pastry chef
  • Has a sausage dog that respons to the sweet name of Rillette
  • Unconditional fan of goulash and Wienerschnitzel
  • Maine-et-Loire table tennis champion in year 7 (this is a high level)
  • My job : I manage manufacturing of our products and make sure they arrive on time to your shop
Antoine
Operations Manager
Shemse
Shemse
  • Loves hoppy beers
  • Secretly addicted to baby animal videos (who isn't?)
  • Owns a little cat that wants to participate in all video meetings
  • My job : When products are delivered to clients, I kindly ask them to pay. I also make sure that my colleagues spend their yearly pocket money in the best way possible
Shemse
Sales Administration Manager
Charlotte
Charlotte
  • Self-proclaimed Drama Queen (the office would be boring without her)
  • Spends her time eating or thinking about what she's goint to eat
  • Originally from the south of France, she's made the aperitif her favourite ritual
  • Unconditional fan of wild Latin music
  • My job : I dream up yout future bathroom favourites, the ones that will add some sparkle to your day and make your girlfriends super jealous
Charlotte
Product Marketing Boss
Helena
Helena
  • Can't get enough of Top Chef,Meilleur Pâtissier, Tous en Cuisine, Chef's Table, etc
  • Repressed reality TV lover
  • Expert online window shopper who fills up baskets but never buys anything
  • My job : I work as a key account manager for Energie Fruit. In other words, I kindly ask shops to buy our products and I do tons of calculations to figure out if people are buying lots of them
Helena
Key Account Manager
Marion
Marion
  • Enough with pains au chocolat, cheers to chocolatines (a must for a Bordeaux native)
  • Quite clumsy and has countless scars
  • Yoga instructor in the evenings and on weekends
  • My job : I work with an amazing team to create products that are 100% bliss with 0 extras, pllus feel-goodcommunications, to bring happiness into your bathroom
Marion
Marketing & Communication Director
Jeanne
Jeanne
  • Is afraid of the ocean, despite eight years of high-level swimming
  • Crossed the Sahara on foot, a true adventurer at heart
  • Got attacked by a frog in the middle of the Amazon (still hasn't recovered)
  • My job : I make sure that the brillant products shops order arrive at the night place at the right time
Jeanne
Logistics Coordinator
Manon
Manon
  • Loves running and hopes to do a marathon someday
  • Likes beer (blond, brown, white, amber… pretty much anything that's drinkable)
  • Loves Spain and Latin America and swears by empanadas and reggaeton
  • My job : I try to sell all our super products to supermarkets and department stores so that customers can find us anywhere and get the best products for their bathrooms!
Manon
Key Account Manager
Juliette
Juliette
  • Does the best CĂ©line Dion lip-syncing sessions in her shower. Has an Instagram feed that's 95% cats
  • Spends her time on terraces drinking Cosmos and eating plates of chips with her friends
  • Drives super well got 31/31 on her driving test
  • My job : I'm the one posting photos of our amazing products and answering your private messages on social media. I'm your super phone friend
Juliette
Community Manager
Louise
Louise
  • Loves books and comics, has more than 293 at home
  • Is a geek at heart who loves to kill zombies (it's relaxing) and build houses in Sims after a day at work
  • Talks lovingly to her plants (it helps them grow)
  • Has a grasshopper phobia
  • My job : I manage everything related to the internet, from social media to our official website, so our brand shines online
Louise
Digital Manager