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JOIN US,
IN THE
GOOD MOOD Lab

Help us create the new
shampoo that your bathroom is missing.
Created by you and for you! Participate in every
step of the creation process and tell us
EVERYTHING.

We’re putting a stop to products that don’t always work, that fill up our bathrooms and our minds. The golden rule for a responsible product: you like it and it fits your needs. That’s why we’re bringing our beloved customers into the creation process.Want to help us designthis new shampoo, follow its development and join our testing programme? It’s easy.Read on for all the details

How it works

A little, a lot, to the moon and back

All you have to do is fill out this questionnaire. We promise there are no wrong answers. Tell us what you think, what you dream about…

Let’s chat

If you’re interested in joining our testing group, we’ll call you. Sit down with a nice cuppa tea and we’ll ask questions to learn a bit more about what you’re looking for.

We get to work!

We get to work! You can take this time to run a hot bath. We promise to stay in touch and keep you in the loop.

For you, the VIP

We’ll send you samples of our fave formulas so you can help us choose.

Tada, all done!

Finally tested, approved and ready to be added to your new beauty routine.

STEP 1:
QUESTIONNAIRE

Is your hair curly? Long, thin or dry? Want a shampoo with nice suds? Something that smells amaaazing and comes in recycled packaging? What about a shampoo bar? Got other ideas? Tell us all about them. 😘

STEP 2:
EXPECTATIONS

If you want to participate, we’ll set up a videoconference discussion so you can hear about our ideas and we can understand your expectations. It’ll be a no-pressure chat over a good cup of tea. 

STEP 3:
FORMULATION

We’ll share all of the steps in formulating the mask of your dreams. You’ll try the formulas and fragrances, give us your feedback and share what’s important to you. There are no wrong answers. The important thing is to make you happy. 

STEP 4: TADA, ALL READY! 

Here it is, the hair mask of your dreams. We’ll send you the brand spanking new product first to bring a bit of bliss into your bathroom. Because to us, you’re a VIP! 😉 

Good Mood lab

Ready to create a new shampoo?

Sweet of you to help us!
Let’s talk about your hair.
It won’t take long.

New

2020 Collab on shelves now!

Thanks to Good Mood Lab 2020 and your special help, you can now use the Yuzu & Hemp Shampoo.