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Behind the scenes of our advertising
Let us take you behind the scenes of our communications department!
We don’t dress things up around here: we don’t touch up the photos of our models and we steer clear of hyperbolic taglines.
Follow us, we’ll show you around the studio.
No photoshop, please!
In a world of overly edited beauty, we guarantee that the visuals of our models are free from artifice, and we don’t use Photoshop.
No dictates! Stretch marks, wrinkles and blemishes are welcome! You can see our before and after communication visuals for yourself: we only touch up backdrops and lighting.
All before and after visuals 
Our products do what they say…
All our taglines and product benefits are based on consumer tests conducted by independent laboratories.
As a result, we don’t promise our shampoos will give you Cindy Crawford’s luscious locks, or that our body milks will give you a 3 cm thigh circumference (what a crazy idea!). We only communicate true, verified, certified information on our tried and tested, approved products. Don’t just take our word for it, test them for yourself!
Find out about our consumer tests 
